According to CNN, Sampaio’s agent, Erio Zanon, confirmed that the Brazilian model has indeed been hired for a VSPINK campaign that will be released sometime in mid-August. Sampaio followed up her initial Insta post with a behind-the-scenes video of her serving some major looks at the shoot. “Never stop dreaming genteee,” she wrote in the caption.
The news comes at a time when Victoria’s Secret is experiencing significant shifts in its business model and brand appeal. Its annual fashion show, which drew in nearly 10 million viewers at its peak in 2013, will no longer be televised. The sparkly showcase of lingerie has come under intense scrutiny in recent years, largely due to scandals of the retailer’s own making and what appeared to be an outright policy against inclusivity.